Date: Mar 12, 2013

To: Clifford Torng- Advertising Director for Nike/Jordan Manufacturer From: Matt Carini

Subject matter: Analysis of and Recommendations for Nike as well as its Jordan Manufacturer

The Test brand wasn't able to have a much better parent firm than Nike who has had the opportunity to dominate the sports industry as its founding 39 years ago. Nike's decision to indication Michael Jordan into a sneaker contract was one of the smartest things the company ever before did. Drawn up by the Chicago, il Bulls in 1984, and thirty years later his Company is doing great. Royalties themselves generate Jordan $60 million annually. The selective division method the brand name uses provides much added value to pick styles of Jordan's sneaker collection and will keep consumers pleading for more. The brand name does not stop at sneakers. The nike jordan merchandise consists of apparel, shoes and accessories for all. (Badenhausen, 2013)

Michael's ability to preserve a connection with fans has been doing the brand miracles. However he's no longer all over the news. To make on with this, the brand continues to entice sports ideal athletes to symbolize and indication with The nike jordan. Some brands include Carmelo Anthony of the New York Knicks and Bob Paul of the L. A Clippers. The Jordan Company makes a indicate always be linked to the best. The next big star is always staying signed by simply Jordan.

So long as Nike can be thriving and seeing progress, this means good stuff for the Jordan Manufacturer. In this brand equity record my purpose is to communicate (1) how the Jordan brand is specifically doing in terms of financially, reputation and its contribution to Nike, (2) describe the new investments and additions to the brand name and (3) uncover problems the brand faces in the coming years. These Challenges will probably be supplemented with solutions so that they can overcome them.


Michael Jordan's " Q” score is 43 (Badenhausen, 2013). To put this in perspective, Albert Einstein's was a 56. " Q” score measure the awareness and recognition of a movie star, brand or show. Fundamentally, everyone knows who have Michael Jordan can be. The Michael jordan Brand has been Nike's biggest profit new driver due to successful and ideal promotion and advertisement. For instance, Spike Lee's unintentional promoting has provided the brand invaluable value. Lee is an enthusiastic supporter and fan of particularly the Test Brand trainers (Madden, 2012). Jordan makes certain to affiliate marketing with the finest athletes coming from all sports, from Derek Jeter in baseball to Maya Moore of the WNBA. The Michael jordan brand is usually everywhere appearing in every sport placing.


Nike happens to be listed for 26 upon Forbes most powerful company's list, providing protection to the The nike jordan Brand (Madden, 2012). The widening product lines and good marketing have been able to increase market share. The corporation saw an increase in market share of 2% via 2006-2009. In accordance to a leading consultancy organization, Nike can be ranked twenty fifth in terms of manufacturer value. The business is now really worth 14. your five billion, a 6% boost year to year (Madden, 2013).

Financial records: The screwing up economy have not affected Jordan like it provides most brands. While different high end footwear saw drop in product sales particularly last year, Jordan noticed double digit profits.

в–Є Each year Jordan earns alone, income over captal up to $1 billion.

в–Є Because the Retirement of Jordan, Nike sales include doubled around the world.

в–Є In 2012 Fiscal 12 months Nike returned $. twenty one return to their investors.

в–Є Nike Income Increase of nearly $4 Billion by 2011-2012.

в–Є Mark G. Parker ideas to have profits increase to 30 billions by 2015- an increase coming from 24 billion; remaining very confident with this goal.

в–Є Jordan makes up about 71% of the basketball shoe market when Nike contains 22%. Nike and Reebok account for 3% and 2% respectively.


The investment project's of Michael jordan are crucial for the growth and continued success of the Brand. Almost all of...

Bibliography: 1 ) Madden, L. (2013). Time 14 of Jordan Manufacturer 's XX8 Days of Trip: Michael Jordan 's 'Last Shot, ' Ferrari and Kicks. В Forbes. Com, 1 .

installment payments on your Madden, T. (2012). Surge Lee remains to be the Best Nike Jordan Brand Pitchman. В Forbes. Com, 54.

several. Madden, L. (2012). Test Brand Attaining Speed With NASCAR. В Forbes. Com, 16.

4. Madden, L. (2012). Russell Westbrook Joining The nike jordan Brand is a great Move. В Forbes. Com, 21.

5. Kirby, J. (2011). China visits the hardwood. В Maclean is, В 124(2), 41.

6. Badenhausen, K. (2013). How Michael Jordan Still Makes $80 Million A Year. В Forbes. Com, 25.

7. AIR JORDAN GROUNDED?. (2013). В Advertising Age, В 84(3), 6.



Six Main Schools of Thought in Psychology Essay

facebook can be handy acedemic application Essay